ABOUT US

Our History

Beverage Wholesalers was incorporated in the State of Minnesota on December 15, 1967. Since that time many changes have taken place within the company and within our industry.

In August, 1998 Beverage Wholesalers Inc. and Weatherhead Distributing Company merged entities. Since then, under the leadership of Randy Christianson as President and Tim Weatherhead as Vice President, General Manager, the Company has quickly grown. Beverage Wholesalers Inc. acquired more Miller Brewing Company territory in 2000, and other distributorships in 2001 and 2003.

Beverage Wholesalers Inc. corporate offices are located in Fargo, North Dakota. The company currently has a warehouse in Fargo, and 5 outlying warehouses in Oakes and Wahpeton, North Dakota and in Detroit Lakes, Alexandria and Marshall, Minnesota. We service an area of approximately 26,250 square miles including all or portions of 10 counties in southeast North Dakota and 24 counties in western and southern Minnesota.

The Three Tier System

Beer wholesalers operate in a unique regulatory environment that was established by the 21st Amendment to the Constitution and state governments in the wake of the repeal of Prohibition. Since the end of Prohibition over 60 years ago, malt beverages, wine and spirits in the United States have been distributed according to a three-tier system composed of licensed suppliers (brewers, vintners and distillers), wholesalers and retailers. Beer wholesalers occupy the middle tier of the three-tier system for the distribution and sale of beer that was established to insulate retailers from control by suppliers; to encourage moderation in consumption; to guarantee full collection of state and federal taxes; and to permit states to superimpose their own rules and regulations over licensed beverages that reflect their states practices and beliefs.

Does it work? The three-tier system has far exceeded its framers' expectations. It has produced a beer market that is efficient, highly competitive, extremely responsive to local concerns and control and is unencumbered by pre-prohibition abusive marketing practices. Because of the three-tier system, beer is among the best "deals" in the marketplace today. It is clear that the three-tier system is more necessary than ever to protect consumers and government revenue.

More Information

For more information on the beer industry please visit:

National Beer Wholesalers Association
Beer Institute
or
Beer Serves America