ABOUT US
Our History
Beverage Wholesalers was incorporated in the State of Minnesota
on December 15, 1967. Since that time many changes have taken place within the
company and within our industry.
In August, 1998 Beverage Wholesalers Inc. and Weatherhead
Distributing Company merged entities. Since then, under the leadership of Randy
Christianson as President and Tim Weatherhead as Vice President, General Manager,
the Company has quickly grown. Beverage Wholesalers Inc. acquired more Miller
Brewing Company territory in 2000, and other distributorships in 2001 and 2003.
Beverage Wholesalers Inc. corporate offices are located
in Fargo, North Dakota. The company currently has a warehouse in Fargo, and
5 outlying warehouses in Oakes and Wahpeton, North Dakota and in Detroit Lakes,
Alexandria and Marshall, Minnesota. We service an area of approximately 26,250
square miles including all or portions of 10 counties in southeast North Dakota
and 24 counties in western and southern Minnesota.
The Three Tier System
Beer wholesalers operate in a unique regulatory environment
that was established by the 21st Amendment to the Constitution and state
governments in the wake of the repeal of Prohibition. Since the end of
Prohibition over 60 years ago, malt beverages, wine and spirits in the
United States have been distributed according to a three-tier system composed
of licensed suppliers (brewers, vintners and distillers), wholesalers
and retailers. Beer wholesalers occupy the middle tier of the three-tier
system for the distribution and sale of beer that was established to insulate
retailers from control by suppliers; to encourage moderation in consumption;
to guarantee full collection of state and federal taxes; and to permit
states to superimpose their own rules and regulations over licensed beverages
that reflect their states practices and beliefs.
Does it work? The three-tier system has far exceeded
its framers' expectations. It has produced a beer market that is
efficient, highly competitive, extremely responsive to local concerns
and control and is unencumbered by pre-prohibition abusive marketing
practices. Because of the three-tier system, beer is among the best
"deals" in the marketplace today. It is clear that the
three-tier system is more necessary than ever to protect consumers
and government revenue.
More Information
For more information on the beer industry please visit:
National Beer Wholesalers Association
Beer Institute
or
Beer Serves America
|